Writing for Digital Media is a 6-week course on writing compelling content for the web. Be it for a website or an Instagram profile, this course aims to create copy that is fresh, punchy, creative, and relevant to today's audience.

 

For Ages 13-18 years old

6 Saturdays, July 23 onwards (July 23 - Sept 3, all Saturdays except Aug 20), 10:30 AM to 12 NN

Php 5000

Program Description

Writing is one thing but writing to create great web content is another thing completely. Writing for Digital Media is a workshop that explores what it means to come up with a compelling message for a profile, brand, or advocacy. In a social media culture that is constantly evolving, it is important to keep one's writing sharp and engaging.

Students meet once a week for 1.5 hours and do fun writing exercises to help hone their craft. The goal at the end of the course is to come up with content for any social media platform of their choosing (website, Instagram, YouTube, TikTok, etc.) that is strong and well-executed.

Course Outline

Creating Compelling Copy

  • Using critical thinking skills to understand good vs. bad media messaging
  • Finding the right angle for the copy that one wants to construct
  • Honing skills through multiple in-class activities

Brevity

  • Brainstorming
  • Clarity
  • Editing

Knowing Your Target Audience

  • Understanding audience impact
  • Assessing which values one wants to convey in a given message and why this is important
  • Creating work that is relevant to the intended audience

Tone and Mood

  • Knowing how to set the scene for the writing to flourish
  • Recognizing that the tone one takes in writing affects who will gravitate to the copy
  • Learning how to shift tone and write for a wide variety of people

Imagery

  • Show, don't tell
  • Creativity
  • Using sensory writing to create a more visceral reading experience
  • Being more specific with word choice and sentence construction

Cohesion

  • Incorporating all the elements of the previous lessons to create something solid
  • Pitching

INSTRUCTOR


Isa Garcia

Isa Garcia is an experienced educator and has been a part of the academe for over ten years. Besides her current administrative role in school, she also teaches Creative Writing, Literature, English, and Character Formation. She is a published author and in her spare time enjoys conducting various writing workshops for adults as well. She graduated with a degree in Creative Writing from Ateneo de Manila University.

 Frequently Asked Questions:

What is the flow of a typical session?

Each session starts with an interactive lecture with sample texts and ends with the discussion of the next writing assignment.

Will there be any assignments to be given?

Assignments are given after every session where writing tasks are left with individual comments on improving their works.